Step Four: Identify Measures


Outcome measures show the change (or lack of change) in the target population that are directly related to the goal(s) and objectives.

There are three types of outcomes: initial, intermediate, and long-term.

  • Initial outcomes are the immediate results of the program.
  • Intermediate outcomes are the results following the initial outcomes.
  • Long-term outcomes refer to the ultimate impact of the program and are related to the achievement of the program goal.

Note that a program may not have each of these types of outcome measures, depending on program design and ability to collect the data required for the measure.

To develop outcome measures, think about what information the program will collect to document what you expect to occur as a result of the activities.  What difference do you expect your program to make, for whom, and by when?

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